Aug 19, 2016
This show is a story of how one RV park in the Santa Cruz mountains wows their tribe, continues to build community and a deep, lasting connection with their target market. (And they do it without a modern website, digital marketing, landing pages, lead magnets and other fancy tools and practices!)
It's the story of Smithwoods RV Park of Feltion, CA, and my experience camping with them over several years.
Ultimately, it's the story of why you should narrowly focus your marketing and customer service interests on a super tight and niche market (the tighter the better!). You're not for everyone, but the people you are for will find a meaningful connection and will be forever loyal to you.
The key to a narrow market focus is to be true to yourself, what you stand for and how you like to live your dream. Seeing and experiencing that can be contagious to other like-minded (and hearted) people - your tribe!
Stop trying to be all things to all people. Give up your scarcity mentality. 99.99% of the time there's enough of a niche audience that will get you better than anyone else. You can't please everyone, but you can care and be generous with those who do and will get you. Now, doesn't that feel better?