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If you become the expert you were always meant to be, don't blame the experts!

Jun 9, 2016

Joe Pulizzi of the Content Marketing Institute fields questions from friends and colleagues in this condensed version of the original show.

  1. Jay Baer of Convince and Convert: How did you originally embrace the color orange...how did orange become your signature color?
  2. Steve Lazuka of Zerys: How much epic vs. non-epic...


Jun 6, 2016

This is an encore release of my October 2013 podcast interview with Joe Pulizzi of the Content Marketing Institute (CMI). It's a deep dive conversation with Joe about his thoughts on what epic content is and why it matters.

One of the fascinating topics we discuss is how CMI was born and grew largely due to its content...


May 12, 2016

Greg Elwell interviews Doug Kessler of Velocity Partners in the UK about an epic piece of content that went viral called Crap: The Content Marketing Deluge. In this episode we go behind the scenes of Crap to examine how it went viral, the ripple effects and 6 principles of becoming a great content brand.

Here's your...