Jun 6, 2016
This is an encore release of my October 2013 podcast interview with Joe Pulizzi of the Content Marketing Institute (CMI). It's a deep dive conversation with Joe about his thoughts on what epic content is and why it matters.
One of the fascinating topics we discuss is how CMI was born and grew largely due to its content marketing strategy and execution.
I also bring in 7 of Joe's friends and former guests of my show to have Joe answer the following questions:
Joe answers all these questions and more!
I found over 250 mentions of the term story or storytelling in the book and asked Joe what is the significance to being a storyteller to content marketing, and what does it really mean to tell a different story?
The insights, ideas and strategies Joe talks about in this interview on epic content marketing are as valid today as ever before.