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If you become the expert you were always meant to be, don't blame the experts!

Jun 6, 2016

This is an encore release of my October 2013 podcast interview with Joe Pulizzi of the Content Marketing Institute (CMI). It's a deep dive conversation with Joe about his thoughts on what epic content is and why it matters.

One of the fascinating topics we discuss is how CMI was born and grew largely due to its content marketing strategy and execution.

I also bring in 7 of Joe's friends and former guests of my show to have Joe answer the following questions:

  1. Jay Baer of Convince and Convert: How did you originally embrace the color did orange become your signature color?
  2. Steve Lazuka of Zerys: How much epic vs. non-epic content should you create and publish for your audience?
  3. Mark Levy of Levy Innovation: How can you know the top questions of your ideal audience?
  4. Doug Kessler, Velocity Partners: What content services, if any, can larger brands outsource to agencies vs. doing in house?
  5. Kristi Hines of Kikolani: How can a brand build authority with freelance content marketers/creators?
  6. John Lee Dumas of Entrepreneur On Fire: Should podcasters provide a transcript of their shows?
  7. Bernie Borges of Find and Convert: What are some ways to source content from the employees in your organization that you can use in your marketing?
  8. Jay Baer (bonus question!): How can you win more by marketing less?

Joe answers all these questions and more!

I found over 250 mentions of the term story or storytelling in the book and asked Joe what is the significance to being a storyteller to content marketing, and what does it really mean to tell a different story?

The insights, ideas and strategies Joe talks about in this interview on epic content marketing are as valid today as ever before.