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If you become the expert you were always meant to be, don't blame the experts!

Jun 16, 2016

This interview will transform the way you think about writing copy and creating effective lead magnets, once and for all.

My expert guest is Jessi Honard of You'll hear about her background and what led her to create one of the most remarkable lead magnets (free offer to generate leads through highly useful content) I've ever seen.

Plus, hear why it's more important to understand your voice and how to use it than it is to spend lots of time trying to figure out your ideal client and what you think they want to hear!

What I love about Jessi's approach in creating the Copy Character Quiz lead magnet is that it's remarkable for a number of reasons:

  1. It's highly useful to her ideal client
  2. It represents a slice of her actual product (copywriting and positioning services)
  3. It's delivered in her true voice, The Scholar

Listen to the interview then take her Copy Character Quiz.

Are you...

  • The Rebel
  • The Artist
  • The Nurturer
  • The Scholar
  • The Architect

How will you use your copy character voice to attract and serve your ideal client?

Reach out to Jessi if you want help creating powerful copy for your website, opt-in lead magnets, follow-up email sequences and more - all in your unique copy character voice!