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If you become the expert you were always meant to be, don't blame the experts!

May 26, 2016

This is the second half of my interview with Jay Baer of Convince and Convert on his book Youtility: Why Smart Marketing is about Help not Hype. Catch part one here.

This episode picks up right where we left off: talking about the importance of "radical transparency" - ways marketers can remove friction and barriers to purchase in highly proactive and useful ways.

One way to approach being useful with radical transparency is to be more methodical about content creation for your blog. Seek to find and fill information gaps instead of blogging only when you feel inspired.

Jay also talks about being "real-time relevant," that is to be massively useful in a very specific circumstance or time when your customer is highly receptive and in need of something you can supply.

We then go to the Lightening Round, a six-step process to create Youtility. (Complete with sound effects - you've been warned!)

Pick up a copy of Youtility wherever books are sold. Check out Jay's book page on Youtility here.

Later this summer (July 2016) I will be interviewing Jay on his latest book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers. (Click that link and get in the know before my interview with Jay!) :-)

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Until next time, thanks for listening!

Greg