Apr 10, 2017
My expert guest today is Kathy Colaiacovo, founder of Pepper It Marketing, based in Halifax, Nova Scotia. Kathy is also a Leadpages Conversion Marketing Certified professional.
I’m really excited to share with you Kathy’s Conversion Marketing Certification success story.
But it’s more than that. It’s more than learning and applying proven conversion marketing techniques to grow your business and help your clients succeed.
"If opportunity knocked, I would always try to answer the door and see where it would take me."
"As someone who dropped out of the university because of social anxiety, participating in bi-weekly networking events was my big terror barrier."
"I'm here in Nova Scotia and 75% of my clients have been, from day one, from the States. And out of hundreds of clients that I've dealt with over the years, I've probably only met, in person, about 5% of them."
“One of my pieces of advice to anybody going through the training is to be really clear about setting aside definitive time in your schedule...to sit down and do it, do the work of the course.”
“The growth that I’ve seen in my business has been fabulous. For example, my email list has grown by over 200%, and I’ve achieved a 30% conversion rate of post-webinar offer sign-ups.”
“A lot of the work I do now with people is about helping them put their marketing plans together so they know and understand what they need to do and how to do it.”
What's the next door you need to open, walk through, and see where it leads?