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If you become the expert you were always meant to be, don't blame the experts!

May 5, 2016

This is part 2 of my show with Demian Farnworth and Barry Feldman. We talk about resources used in creating headlines along with best practices involving formulas, templates, swipe files and more!

Also discussed are taking risks, Barry's axiom for writing great headlines, and the process each of us goes through when writing headlines.

Resources mentioned:

  • Advertising Headlines that Make You Rich by David Garfinkle
  • Jon Morrow's Headline Hacks (Cheat Sheet for Writing Blog Posts that Go Viral)
  • Tested Advertising Methods by John Caples
  • Great Leads: The Six Easiest Ways to Start Any Sales Message buy Michael Masterson and John Forde (Includes Gene Schwartz's audience awareness line)