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If you become the expert you were always meant to be, don't blame the experts!

May 12, 2016

Greg Elwell interviews Doug Kessler of Velocity Partners in the UK about an epic piece of content that went viral called Crap: The Content Marketing Deluge. In this episode we go behind the scenes of Crap to examine how it went viral, the ripple effects and 6 principles of becoming a great content brand.

Here's your link to Crap and other Velocity Partners content resources

Crap on Slideshare (now up to over 2.5 millions views!)

Six Principles of Great Content Brands (Doug's post on MarketingProfs)

Behind the Crap: What it Feels Like to Go Viral (Doug's post about the experience and ripple effect)

"A great content brand is one that's famous for producing intelligent, useful and entertaining content that's always worth consuming...The work of a great content marketer is the work of building a great content brand." Doug Kessler

Formula: Useful Content X Entertaining Content = Effective Content Marketing

The Six Principles of Becoming a Great Content Brand:

  1. Be the buyer
  2. Be authoritative
  3. Be strategic
  4. Be prolific
  5. Be passionate
  6. Be tough on yourself