Sep 8, 2016
Conversion Marketing Certified members Colin Scotland and Ken Kelly are two very good examples of why you should not give up on investing in educational programs to increase your marketing skills and grow your business.
Both Colin and Ken have taken the Leadpages Conversion Marketing Certification training program, passed it, have become listed in the Certified Directory, and, most importantly are experiencing breakthrough business success because of it.
In this episode I ask them about their unique experience with the training...
Their story will inspire and encourage you to not give up on improving your skills, but to find the kind of training, like Colin and Ken found, that will deliver a sizable and rapid return on your educational investment.
Here are a few highlights of what you'll hear in this episode, plus some info on Colin and Ken.
"The information in the course is presented in such a succinct and easily actionable way that you can go step by step through the things you cover and apply it to your business."
"Over the years many different people tell you to do many different things, this course helps you filter that through to a more results-oriented outcome.”
Lightbulb moment: The lead nurturing and marketing automation lesson. Results achieved after applying the techniques:
"Results speak for themselves. I found it really actionable. Too often you hear too many different people tell you to do so many different things, it’s really difficult to filter what to do, and it can be confusing even for people knowing what they’re doing. Having that step by step, concise, holistic view of the way you should be thinking of this and acting upon it in your business was fantastic.”
"Consuming information can often leave you dissatisfied. That’s because you’ll hear a topic covered in depth on one single thing (like putting together an autoresponder series of emails), you listen, you consume, take notes, you implement it, and maybe you find it works a little bit or maybe it doesn’t work. And maybe you read another blog and it says to do it another way. And now you don’t really know. You’re confused."
"But what I really loved about the conversion marketing course is, yes you’ve got the tactics, and yes it shows you what you should be doing and how to implement that, but it’s more than that. It gives you the framework of the why, and that framework of the why for me was the missing piece.”
Results speak for themselves:
Mentioned on this podcast: The appearance Ken made on Pat Flynn's Smart Passive Income Podcast on how he developed a successful affiliate/partnership program to offline (brick and mortar) businesses: SPI 221.
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