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If you become the expert you were always meant to be, don't blame the experts!

May 26, 2016

This is the second half of my interview with Jay Baer of Convince and Convert on his book Youtility: Why Smart Marketing is about Help not Hype. Catch part one here.

This episode picks up right where we left off: talking about the importance of "radical transparency" - ways marketers can remove friction and barriers to...


May 19, 2016

Greg Elwell, host of the Expert Interviews Podcast interviews Jay Baer of Convince and Convert on Youtility: Why Smart Marketing is about Help not Hype - Part 1.

In this episode, Jay talks about the need for turning marketing upside down, three approaches and what's challenging for marketers in today's fractured and...