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If you become the expert you were always meant to be, don't blame the experts!

May 5, 2016

This is part 2 of my show with Demian Farnworth and Barry Feldman. We talk about resources used in creating headlines along with best practices involving formulas, templates, swipe files and more!

Also discussed are taking risks, Barry's axiom for writing great headlines, and the process each of us goes through when...