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If you become the expert you were always meant to be, don't blame the experts!

Jun 16, 2016

This interview will transform the way you think about writing copy and creating effective lead magnets, once and for all.

My expert guest is Jessi Honard of JessicaHonard.com. You'll hear about her background and what led her to create one of the most remarkable lead magnets (free offer to generate leads through highly...


May 2, 2016

Expert guests include Barry Feldman, founder of Feldman Creative and Demian Farnworth, chief content writer at Copyblogger and Rainmaker Digital.

We discuss: Purpose of headlines, characteristics of great headlines and expert tips on creating them.

Little known fact on Demian: Digs vacuums, dancing and books. (Dancing...