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If you become the expert you were always meant to be, don't blame the experts!

Jun 9, 2016

Joe Pulizzi of the Content Marketing Institute fields questions from friends and colleagues in this condensed version of the original show.

  1. Jay Baer of Convince and Convert: How did you originally embrace the color orange...how did orange become your signature color?
  2. Steve Lazuka of Zerys: How much epic vs. non-epic content should you create and publish for your audience?
  3. Greg Elwell: You mentioned the term story and storytelling 259 times in your book, why is story telling so important to you and content marketing?
  4. Mark Levy of Levy Innovation: How can you know the top questions of your ideal audience?
  5. Doug Kessler, Velocity Partners: What content services, if any, can larger brands outsource to agencies vs. doing in house?
  6. Kristi Hines of Kikolani: How can a brand build authority with freelance content marketers/creators?
  7. John Lee Dumas of Entrepreneur On Fire: Should podcasters provide a transcript of their shows?
  8. Bernie Borges of Find and Convert: What are some ways to source content from the employees in your organization that you can use in your marketing?
  9. Jay Baer (bonus question!): How can you win more by marketing less?

Check out the Epic Content Marketing book information page

 

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