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If you become the expert you were always meant to be, don't blame the experts!

Jun 16, 2016

This interview will transform the way you think about writing copy and creating effective lead magnets, once and for all.

My expert guest is Jessi Honard of JessicaHonard.com. You'll hear about her background and what led her to create one of the most remarkable lead magnets (free offer to generate leads through highly...


Jun 9, 2016

Joe Pulizzi of the Content Marketing Institute fields questions from friends and colleagues in this condensed version of the original show.

  1. Jay Baer of Convince and Convert: How did you originally embrace the color orange...how did orange become your signature color?
  2. Steve Lazuka of Zerys: How much epic vs. non-epic...


Jun 6, 2016

This is an encore release of my October 2013 podcast interview with Joe Pulizzi of the Content Marketing Institute (CMI). It's a deep dive conversation with Joe about his thoughts on what epic content is and why it matters.

One of the fascinating topics we discuss is how CMI was born and grew largely due to its content...