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If you become the expert you were always meant to be, don't blame the experts!

May 26, 2016

This is the second half of my interview with Jay Baer of Convince and Convert on his book Youtility: Why Smart Marketing is about Help not Hype. Catch part one here.

This episode picks up right where we left off: talking about the importance of "radical transparency" - ways marketers can remove friction and barriers to...


May 19, 2016

Greg Elwell, host of the Expert Interviews Podcast interviews Jay Baer of Convince and Convert on Youtility: Why Smart Marketing is about Help not Hype - Part 1.

In this episode, Jay talks about the need for turning marketing upside down, three approaches and what's challenging for marketers in today's fractured and...


May 12, 2016

Greg Elwell interviews Doug Kessler of Velocity Partners in the UK about an epic piece of content that went viral called Crap: The Content Marketing Deluge. In this episode we go behind the scenes of Crap to examine how it went viral, the ripple effects and 6 principles of becoming a great content brand.

Here's your...


May 5, 2016

This is part 2 of my show with Demian Farnworth and Barry Feldman. We talk about resources used in creating headlines along with best practices involving formulas, templates, swipe files and more!

Also discussed are taking risks, Barry's axiom for writing great headlines, and the process each of us goes through when...


May 2, 2016

Expert guests include Barry Feldman, founder of Feldman Creative and Demian Farnworth, chief content writer at Copyblogger and Rainmaker Digital.

We discuss: Purpose of headlines, characteristics of great headlines and expert tips on creating them.

Little known fact on Demian: Digs vacuums, dancing and books. (Dancing...